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Emerging Plum Lipstick Leads Spate Consumer Trends for Beauty

Market research firm celebrates 100th alert with information on overnight lip masks, color correcting foundation and hair gloss.

Consumer data aficionados in the beauty industry are celebrating market research firm Spate’s 100th Trend Alert.   Spate newsletter subscribers come from 4,000 different companies across 95 different countries around the world. The top three countries by number of readers are the US, UK and France.   Spate’s most popular newsletter to date was in December 2021 where it called out the emerging plum lipstick trend, as reported in Happi. This lipcolor has continued its growth ever since.   In...

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